Understanding Your Audience

Looking to improve your reach? Learn how

Dreams Start With Patience #11

Happy Saturday!
Content creation can be rough, which is why we as creators need to understand the value of mental breaks.

I create in phases, some seasons are busier than others.

Living in a high desert can be brutal during summer months - remember to drink some water (while reading)

This week’s topic is on how to understand your audience.

My favorite aspect of personal branding and creativity is showing your younger self the type of work or advice that you needed back then.

For photography, I create work my past self would admire.

For personal branding → I share insight into how I achieved a desired result or things I’ve learned through building in public.

The key to understanding your audience is incredibly difficult if you don’t seek out who your audience is.

Now, I could use all the fancy analytical tools but those usually cost an arm and a leg + who wants to add on another subscription in today’s world? I know I certainly am getting tired of subscription after subscription.

My tip to you is this → Create work and educate those who are a few steps/stages behind you

You have to educate your audience in order for them to become customers. Best way to do this is through content, educational content specifically.

As humans, as individuals; we exist to survive.

When you have a problem and have no idea how to solve it - fight or flight mode takes over.

The fulfillment of doing something hard is one of the greatest rushes of dopamine your mind can ask for.

Writing to yourself 5 years ago is essential for attracting those struggling with similar problems in your niche.

Philosophical Approach

"It is not that we have a short time to live, but that we waste a lot of it." - Seneca

I know for a fact I put off a lot of things I would love to do, waiting for tomorrow, waiting for next week, etc.

-Go and create what you want to create.

-Go and help who you want to help

-Go and travel where you want to visit

All of these things can be achieved through development of self.

The best way to siphon your approach to life into a product or service is by documenting absolutely everything you have achieved, failed, or even stalled through.

Tool of the Week Spotlight:
Hypefury- For Twitter and Linkedin

Hypefury has been a game changer for my busy schedule

Setting up content calendars is a great way to stay consistent

Thanks for reading through!

If you want to support this newsletter or just myself in general - buy some art from my website!

Book a 1 on 1 session for creative business mentoring from me.

Your photographer friend who is constantly talking about self improvement
-Zachariah

TLDR:

The author emphasizes the importance of understanding your audience as a content creator.

Zachariah suggests creating work and sharing insights that would have been beneficial to your younger self, as this can resonate with those who are a few steps behind you in their journey.

Zachariah argues against relying on expensive analytical tools and instead recommend educating your audience through content, particularly educational content.

The author also highlights the importance of addressing problems and challenges, as overcoming them can provide a sense of fulfillment.

Zachariah encourages readers to act on their desires and ambitions, whether that's creating something, helping others, or traveling.

Documenting all experiences, including achievements, failures, and stagnation, can help in developing oneself and creating a product or service.

Zachariah concludes with a quote from Seneca, reminding readers not to waste time waiting for the right moment to pursue their goals.